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In a Press Releae CNET announced a new free service for the public enabling map views of each major mobile carrier's coverage.  Initially the service will only cover major metropolitan areas of the US.

As we've all done in the past, we choose a company based on promotions, plan prices, and phone features.  Unfortunately this equation would also need luck to guarantee your mobile workers are using company time effectively.  When this service comes to fruition Small Business owners will be able to make proper decisions of mobile provider using empirical data and field test to know who covers their geography the best.

"...it will launch the first ever independent wireless service coverage map for consumers. Developed by Root Wireless, Inc., a developer of patent-pending technology and services that audit and analyze cellular network performance, the new service will offer cell phone and smartphone users an objective analysis of network performance, measuring the quality and reliability of voice and data connectivity where they most often use their service.

"In an online poll conducted on CNET.com, a quarter of respondents surveyed (26%) had returned a cell phone due to poor service and 45% feel there is not enough information available on service quality when making a cell phone purchase decision. In general, respondent s have had more issues with their cell service provider (37%) than the device itself (21%) and nearly half report they are very of somewhat likely to switch providers with their next cell phone purchase.

"Today, many cellular coverage maps are based largely on distance from the closest cell tower. In reality, however, coverage is dependent on a range of factors including terrain, time of day, number of users and even handset manufacturer."

Read full Press Release...