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Part II

Part I
Does your website produce customers?

I'm going to put it out in the open.  I'm going to say the words that typically make small business owners glaze over: Website Analytics, Conversion Metrics, The Long Tail.  If they mean anything to you, your small business is way ahead of the game.  If not, you have some learning to do.

At today's Small Business Innovation webinar, hosted by DNB Events (Dunn & Bradstreet) and the Small Business Administration (SBA), innovation was analyzed as a driving point for the Small Business.  Innovation often means changing the way you do things which is typically encountered with trepidation for stable business, but the longevity of your organization may depend on it.

One of the sessions at today's Yahoo! Open Hack Day in NYC addressed advertising on Yahoo!, the largest graphical market place.  This differentiates Yahoo! from Google who founded their advertising system on their AdWords/AdSense textual based ads.  In regards to graphical ads Chris Jaffe, the presenter, provides  several advertising bullet points derived from user studies.

Web-Kong was alive and present at Yahoo's Open Hack Day, hosted at the Millenium Hotel in New York City.

The keynote was given by NY University professor Clay Shirky who takes a look back and the successes and failures of varying Internet projects and social websites.  His insights provide ideas on where you should be focusing effort on your own Small Business website.  Noted in this post are some intriguing quotes and ideas from Clay's keynote.

What do the following have in common?

• Websites.
• Buying a Home.
• Retail Stores.

Starting with Buying a Home, what are the 3 most important things in your decision?  Someone might've already told you, "Location, Location, Location."  Good emphasis, right?  Likewise, if you're familiar with the retail industry they would answer the 3 most important things when opening a retail store are, "Frontage, Frontage, Frontage."