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Want to be at the top of Google's Search Engine Result Pages (SERPs)?

Congratulations.  You just joined the ranks of every other business with a website, so if you're serious you need to have a competitive edge.  And that means having a content focused website but even more so now that means clear, efficient, and direct content.

One of the sessions at today's Yahoo! Open Hack Day in NYC addressed advertising on Yahoo!, the largest graphical market place.  This differentiates Yahoo! from Google who founded their advertising system on their AdWords/AdSense textual based ads.  In regards to graphical ads Chris Jaffe, the presenter, provides  several advertising bullet points derived from user studies.

Web-Kong was alive and present at Yahoo's Open Hack Day, hosted at the Millenium Hotel in New York City.

The keynote was given by NY University professor Clay Shirky who takes a look back and the successes and failures of varying Internet projects and social websites.  His insights provide ideas on where you should be focusing effort on your own Small Business website.  Noted in this post are some intriguing quotes and ideas from Clay's keynote.

Ever hear the term "botnet" or "spiders?"

Many have not grasped the extent to which computers surf The Web as compared to humans.  Just the same as Bing, Google, and Yahoo! search your site with a computer program to determine when it should show up in search results, Spammers use like programs, sometimes called spiders, to gobble up email addresses off your site.

What do the following have in common?

• Websites.
• Buying a Home.
• Retail Stores.

Starting with Buying a Home, what are the 3 most important things in your decision?  Someone might've already told you, "Location, Location, Location."  Good emphasis, right?  Likewise, if you're familiar with the retail industry they would answer the 3 most important things when opening a retail store are, "Frontage, Frontage, Frontage."

Lost:  Small Business Website.Description:  Basic layout with banner/header, sidebar of links, and a few pages with descriptions of our products and services.  Not sure how many visitors we get like to think we got a lot.  Site was initially built as it seemed hip to be on the 'net and have a website.  Holds both sentimental value and hours of time and money spent in development.  Technically we didn't loose our site, but we realized it can't be found thus please contact us at 212-555-8844 if you find it.